Cutting-edge technology

Client: Clever pine
Project: Custom lettering
Year: 2021

Clever pine is a team of young tech geniuses who specialise in software solutions for small and large-scale businesses. They approached us with the task of breathing life into their company slogan and giving it a fresh contemporary look. The project kicked off with the only point of reference being the word "cool" and a card blanche for the style we use. Our initial proposal had was based on a pixelated look combining a techy feel with a casual handwritten approach – exactly what we feel the "Harness technology" part of the slogan entails. As it turned out, that was not on point for the client and we continued with a new direction based on our WIP typeface Contrasta as a reference. That too was not minimalistic enough and Apple-like for the brand so in our final proposal we cleaned things up a bit with maximum legibility in mind. After that, the cutting edge details came easily.