Jokes inside

Client: Museum House of Humour and Satire
Project: Custom lettering
Year: 2021

Museum of Humor and Satire resides in Gabrovo – a town situated in Bulgaria’s geographic center which has long ago been named the country's capital of humour. The museum houses traditional local humour art, including cartoons, photographs, paintings, sculptures, and verbal humour.

We were commissioned to create custom lettering for the museum's official slogan from words by Bulgarian poet and satirist Radoy Ralin “Светът е оцелял, защото се е смял” which in order to keep its rhyme is best translated to “The world lasts because it laughs”. Shown here is our process of creating the final visual which was used for the first set of merch produced by the museum and is now available exclusively at the gift shop.

Snapshots are taken by the talented photographer Rosina Pencheva